#EASYTHROWBACK

Basically Google Search for your #TBT photos

Google Photos provides free storage, automatic organization and smart searchability for all your photo memories. When the product launched in 2016, however, it was largely unknown. So my team created #EasyThrowback: a campaign combining the #TBT photo trend with the intelligence of Google. We took over Google’s social channels and partnered with Buzzfeed, Jimmy Kimmel Live and the NHL to show how easy Google Photos makes it to find that one perfect throwback photo you’re looking for.