A storefront identity

Google My Business

Google My Business needed help to crafting a unique and globally resonant identity as they prepared to roll out a standalone product connecting SMBs to the people searching for them. My team helped rethink the product identity with a new logo and strategic brand guidelines, all centered around the idea of an SMB “storefront”.  Working within rigid Alphabet/Google standards, we took the lead in helping our clients articulate key value propositions, audience tiers, voice and visual rules as well as examples for creative application.